Red Donkey Media Web Design Manchester

Its a little known fact that the small business generally takes up technologies to improve their business more slowly than larger businesses and corporations. This has something to do with budget and how many people a business has to throw at a project to bring in the right technologies to improve the way the business operates and to market the business. Around 50% of small business don’t have a website and so if you do, then thats a good start, if you don’t then you are missing out on new clients, promotion and exposure.

More and more people are using the Internet to find products and services. The days of looking through a dirty ink ladened yellow book are coming to a close for many people who find the web a much cleaner, quicker and visually appealing place to look for stuff. It seems that the big expensive ads you used to get in the yellow pages are fewer as business move to putting their advertising budget on promoting their website. The web is THE market place and if you haven’t got a stall, you could be missing out.

Professional web designers like us at Red Donkey Media have a breadth of knowledge to be able to analyse a business in order to capture its purpose, where its going and importantly who its customers are. Ultimately its the businesses customers that would be using the website and so they have to be considered right from the outset. Its not just a case of building a website and off you go, oh no, theres all the marketing tricks to promote the website and they all start before the website is even built.

Search Engine Optimisation (SEO) is so important these days, if your site can’t be seen by the search engines, then who is going to know its there? Building a website so it can be read by the search engines is the first step, then its all about adding the right information related the business, good wording is gold. Once you have a website up and running, then its time to promote it. Tell the world, have a launch party and invite partners etc, advertise your website in the local paper and flyers. Then there is Facebook, Twitter, LinkIn and other social media sites. You would think that a web designer wouldn’t get involved in all this, but not us. We help not only to ensure that your website is SEO friendly but also to advise on marketing the site.

Having a web presence will attract more customers to your business and that means more money. Updating a website often helps the flow of information and creates new content for you customers and to keep their interest. To quote unknown, ‘customer is king’.